From playing it once to leading a chapter
Each step is earned by doing the work, not by buying a badge. You can stop at any step — the deck stays free either way.
- 01
Player
You have played the deck. You know the five MAKIA phases and you have made real decisions with a real team.
How you earn it- Play a full session with at least three people
- Write down what your team decided in each phase
- Publish your Adoption Journey link
What you get- The 55-card deck, free forever
- The printable A4 worksheet
- A shareable journey card for your network
- 02
Certified Facilitator
You run the workshop for other people's teams. Makia Labs reviews one of your sessions and certifies you to use the method and the marks.
How you earn it- Complete the player step and apply below
- Attend one 90-minute live calibration with a Makia coach
- Submit one facilitated session summary for review
What you get- Certificate + verified badge for LinkedIn
- Facilitator playbook: scripts, timings, failure modes
- Listing in the public facilitator directory
- Private channel with the other certified facilitators
- 03
Community Ambassador
You grow the practice in your city or industry. You host sessions in public, bring new facilitators in, and shape the next version of the deck.
How you earn it- Hold the facilitator certification
- Host four public or community sessions a year
- Mentor two new facilitators through certification
What you get- Co-branded event kit and printed decks
- Revenue share on paid workshops you run
- Early access to new card packs, and your name on them
- A seat in the quarterly Makia Labs practice review
Where you are right now
Tracked on this device from your own session — Standard Workshop, 2.5 hours. You can apply before it is all green; finishing it just makes the review faster.
- Play all five MAKIA phases — not done yet0 of 5 complete
- Record at least three team decisions — not done yet0 captured
- Download the facilitator worksheet — not done yetFrom your session summary
- Publish your Adoption Journey link — not done yetShare it with your community
What we ask in return
Run it honestly
Use the method as designed: five phases, real decisions, named owners. No slideware version.
Report what happened
One short session summary per workshop — what worked, what stalled, what you changed.
Credit the source
Keep the Makia Labs mark on the deck and link back when you write or speak about it.
Bring someone with you
Every ambassador mentors two new facilitators a year. That is how the community compounds.
Before you apply
Does the certification cost anything?
The deck, the worksheet and the player step are free forever. Certification is free for facilitators who run sessions inside their own organisation; ambassadors who run paid workshops share a small percentage of revenue instead of paying a fee.
Do I need to be a consultant or a coach?
No. Most certified facilitators are product leads, designers, ops managers and internal change makers. What we look at is whether your team left the room with owned decisions, not your job title.
How long does review take?
We read applications in weekly batches and reply within ten working days. Calibration calls run twice a month, in European and American time zones.
Can my whole team get certified?
Yes. Apply individually and mention the organisation — we group applicants from the same company into a single cohort so you calibrate together.