All 55 cards across the five MAKIA dimensions, plus the process and persona card types — the stakeholder personas. Search, filter, open, flip — or let the deck pick for you.
Experienced and data-driven. Core fear: wasting time on hype. Approach: hard data, real case studies, small wins. Don’t oversell.
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Ask: who in your organization is this? How are you approaching them right now? Assign each persona to someone who does NOT already hold that view — the point is to argue a position you don’t own.
