Persona · Persona · PER-1
The Skeptic
Show me the proof before I change how I work.
Experienced and data-driven. Core fear: wasting time on hype. Approach: hard data, real case studies, small wins. Don’t oversell.
Ask: who in your organization is this? How are you approaching them right now? Assign each persona to someone who does NOT already hold that view — the point is to argue a position you don’t own.