Persona · Persona · PER-3
The Decision Maker
What’s the ROI? Who owns it? What’s the legal risk?
Budget holder. Core fear: investing in what doesn’t deliver. Approach: business outcomes, a clear ask, clear ownership.
Ask: who in your organization is this? How are you approaching them right now? Assign each persona to someone who does NOT already hold that view — the point is to argue a position you don’t own.